H3110 I'm Amal,

UX Researcher at 4insite by day.
Cultivating community at Safariii Camp by night.

Empathetic researcher that loves using data + creativity to create satisfying experiences.

📚 UC Berkeley graduate in Cognitive Sci & Data Sci.
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🍊 My last name means tangerine in Arabic.
(maybe thats why i love orange).
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LinkedIn ↗Resume ↗

Adobe Story Tooling

A collaboration between Adobe and Berkeley Innovation to design tools that teach and inspire storytelling in creators.
  UX Research     Prototyping     Product Design  
VIEW CASE STUDY

Google Maps Trips

A feature concept for Google Maps that makes planning group trips easier and better than ever.
  Business    Prototyping     Product Management  
VIEW CASE STUDY

Connect

A video call tool bridging language barriers through live translated captions and referable transcription of the call.
  UX Research     User Experience     Inclusivity     Accessibility  
VIEW CASE STUDY

Notability

Coming Soon!
 UX Research    Marketing    Product Design  

About Me 💭

Thanks for checking my site out! And thanks for reading this :)

I am a...

Peruvian-Chilean-Syrian, 20-something, matcha enthusiast, music-loving, chick flicks + psychological thriller movie binger... 🍵 🎞️ 💿
...oddly in love with large bodies of water, constantly searching for my next creative hobby to hyper-focus on. 🌊 🌠

I've always loved listening to people talk and continuously learning about life and humans through conversation. It comes natural for me to want to help people, and I've learned how important it is to make people feel heard.

That's why I chose UX Research, I love helping people and take pride in being a great listener who asks the right questions. I also love implementing my own creative twist in conversations, coupling insights togethers, and ultimately influencing designs and decisions. ‍
LinkedIn ↗Resume ↗
Experience
4insite / Associate UX Researcher
February 2022 - Present
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Being the first UXR at 4insite, I focus on establishing the UXR team.

A quick overview: 
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Building a stronger foundation of user-centric design by building relationships with users + including them in the design process.
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Communicating findings through storytelling + visuals in order to successfully show the impact and importance of UXR.

Adobe / Product Design Consultant
September 2021 - February 2022
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Worked through the design process to create 3 cool products for Adobe that teach storytelling to creatives. Amazing project!

UC Berkeley Middle Eastern Business Association / VP & Marketing Advisor
September 2020 - May 2022
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Helped my friend start MEBA at UC Berkeley through kickstarting the social media presence + promoting the club in various ways. (spoiler: MEBA is thriving now).

Connect @ Cal / UX Designer
January 2021 - May 2022
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Created Figma mockups that restructured and redesigned the UI of the website.

Safariii Camp / Co-Manager
July 2022 - Present
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Helping organize awesome events for awesome people in the Bay Area. Bringing excitement and community. I am 1 of 8 campers. Surprisingly, not an easy job.... but so worth it.

Notability / UX Research Consultant
February 2022 - June 2022
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Focused on discovering more about Notability users through various forms of research... how could we convert free users to their new subscription plan?
I realized how helpful Reddit is in UXR!

Berkeley Innovation's Human Centered Design Course / Teaching Assistant
January 2022 - May 2022
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Mentored students on the basics of human-centered design through meaningful conversation and feedback.

Phi Theta Kappa Honors Society / Vice President
September 2019 - May 2020
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Hosted volunteering and philanthropic events for students at DVC to strengthen and build community.

WorkAboutResume